Recent insights from LCWA

Here are some of my favorite finds from the past week! It’s an Ice Bucket World in the Summer – The #IceBucketChallenge hit new highs this week with foreign friends, celebrities, CEO’s and even former presidents getting iced – and its watershed effect is currently washing new life in Facebook and helping define how this platform can make headlines in

Call it a Trex trifecta. LCWA client Trex Company, the leading provider of wood-alternative decking and outdoor living products, has firmly secured its place as the category social leader after winning major awards from three of the country’s most prestigious communications associations. As previously discussed on this blog, the International Association of Business Communicators (IABC), the Public Relations Society of

Here are some of my favorite finds from the past week! Take the Challenge – Trending this week across all social media platforms is the #IceBucketChallenge. This marketing campaign serves as a great example of how something simple but fun can go viral – and generate $4 million in two weeks for the ALS Association! Internal on the Rise –

The nation’s sleep experts agree: obstructive sleep apnea (OSA) – a potentially life-threatening disease involving episodes of complete or partial airway obstruction during sleep – is dangerously on the rise. LCWA client the American Academy of Sleep Medicine (AASM) is continuing its partnership with CDC on the National Healthy Sleep Awareness Project with a new campaign: urging the 25 million (and counting)