Recent insights from LCWA

Another polar vortex hit Chicago this week, bringing very un-July-like highs in the 60s. But we’re not completely opposed to a mid-summer cool-down – here’s what else blew through our windy city this week: Grammar Matters – Weird Al Yankovic parodiedRobin Thicke’s “Blurred Lines” to create the best educational music video since Schoolhouse Rocks!, in which he addresses some of

We are once again helping our client Life Fitness, the global leader in fitness equipment manufacturing, search for the world’s top personal trainers! Fitness professionals around the globe can be nominated – or nominate themselves – through July 31 for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. Now in its fourth year, the program recognizes and rewards elite trainers around the world who embody

Here are some of our favorite reads from this week: Navigating Facebook Changes: The changes to Facebook’s algorithm’s caused huge declines for business page impressions. This infographic shows what the changes mean for brands. The Journal at 125: Lots of great stuff from the Wall  Street Journal as it celebrated its 125th anniversary this week, including this look back at

In conjunction with National Hunger Awareness Month in June, LCWA worked with our new client, Loaves & Fishes Community Services, to spread the word about the organization’s 30-year history of providing food assistance and empowerment services to families in need throughout Chicago’s western suburbs. To commemorate Loaves & Fishes’ 30thanniversary, we helped to coordinate a press conference to kick off