May 13, 2014
On behalf of client UnitedHealthcare of Ohio, LCWA secured a live, in-studio interview on WKEF-TV (ABC) in Dayton for the Baby Blocks program that’s designed to help address infant mortality in the state – Ohio ranks 48th in the nation. In the segment, Judy Karpinski, associate clinical director for UnitedHealthcare Community Plan of Ohio, described how the innovative Baby Blocks
May 9, 2014
Favorite Finds
The weather is finally changing, and so is the world of public relations. Check out this week’s trending topics on the evolving business of social media: The New Era of Facebook – Given #Facebook is now a pay-for-play business, check out these tips to optimize Facebook ads. Moms Rock Marketing – This Sunday is #MothersDay, one of this week’s most
May 8, 2014
Trex Engineered Artistry Giveaway with Tyler Florence
The arrival of warm weather means the backyard is open for business. To shine a spotlight on outdoor living season and its Engineered Artistry campaign, our client Trex has teamed up with Chef Tyler Florence to host the Engineered Artistry Giveaway on Facebook. On the heels of a successful Pinterest sweepstakes, the LCWA team is helping strengthen Trex’s standing as
May 6, 2014
A Gentleman’s Guide to a Good Night’s Sleep
On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a placement in GQ’s May issue as part of the magazine’s “12-Month Body Tune Up.” Recognizing that one in four Americans don’t get enough sleep, Dr. Safwan Badr provided tips to help readers sleep more – and better. Lack of sleep is linked to a higher risk of