Recent insights from LCWA

The Oscars stole the show this week on Twitter! From Jared Leto’s powerful acceptance speech to Jennifer Lawrence taking a tumble for the second year in a row, everyone has been tweeting about #Oscars2014! Best. Selfie. Ever. – When Ellen posted the selfie taken with 11 of Hollywood’s hottest celebrities, it became the most tweeted tweet ever – with more

SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity

While Mother Nature gave us a rise in temperature, several companies heated up the social media and advertising worlds this week. Check out some of my favorite finds below! Huge deal for WhatsApp – Do you use WhatsApp for messaging? The app that gained popularity for the ability to text with people overseas for free was acquired by Facebook this

The 2014 International Builders’ Show in Las Vegas proved a great success for our client Trex Company! Showcasing a beautiful display of its comprehensive portfolio of high-performance decking, railing and outdoor living products, Trex demonstrated that it offers everything needed to build an eco-friendly deck from start to finish. In addition to building professionals, this year’s show attracted a good mix of representatives from consumer and trade