Recent insights from LCWA

January 21, 2014

In the Mix…Shaping a Positive Culture

LCWA kicked off the new year with a new client – the Accreditation Association for Ambulatory Health Care (AAAHC). Joining our lengthy roster of health care clients, AAAHC is the leader in ambulatory health care accreditation and accredits a variety of ambulatory health care organizations, including ambulatory surgery centers, college student health centers, health plans/managed care organizations and medical homes.
January 17, 2014

Favorite Finds

This week our feed was filled with facts and fine-tuning tips to make the tools and tactics we use day-to-day work harder for us and for our clients.   Introduce Media Relations to Pinterest. We love these ideas for turning this visual medium into a media resource. From speaker-rolls to b-roll, this guide is great.  Handle Press Room Duties with Twitter. Most
January 15, 2014

Pin to Win and Focus on Faith

LCWA is helping RedemptionCreations.com gain visibility and awareness with those who have made a New Year’s resolution to focus on faith with a “Pin it to Win it” sweepstakes. The new site’s trendy clothing, home and tech accessories feature exclusive product designs and combine current style and design with traditional Christian images – items that are very popular for Pinterest boards. For a chance
January 13, 2014

Trex’s “Deck”-ed Out Social Outlets

2013 was a big year for bolstering the company’s social media presence for Trex Company, the leading provider of wood-alternative decking and outdoor living products. From Facebook to Pinterest to HOUZZ, the LCWA team put significant manpower behind Trex’s social expansion and the results were a resounding success! Facebook – By posting more engaging and inspirational images, promoting local Trex contractors