Recent insights from LCWA

Recently, nearly 200 moms from around the country joined client American Academy of Sleep Medicine (AASM) for a “Twitter party” hosted by Girls’ Lunch Out. Using the hashtag #AASMKids, AASM’s own Dr. Shalini Paruthi provided expert insight as participants discussed problems they faced when teaching their kids about sleep. Highlighted during the party were AASM’s new Children’s Storybook Apps, which use interactive storytelling and

Happy New Year! It’s prime time to reflect on the previous year and set new goals. The Twitterverse was abound with retrospection and forecasts. Crisis Communications – Which public figure do you think had the worst media moment in 2013? PR Daily shares its top three – Lance Armstrong, Paula Deen and Rob Ford. Perhaps Phil Robertson of “Duck Dynasty”

With Christmas less than a week away, it’s safe to say the holiday shopping season is well underway! And what a season it has been for LCWA’s clients Northbrook Court, Oakbrook Center and Water Tower Place.  From festive fashion shows and charitable giving to snapshots with Santa Claus, Chicagoland shoppers have been treated to more than just the latest trends

It was a week for looking back on the best and worst of 2013, buzzing about global leaders and celebrating some crazy holiday PR program gambles. If you need a refresher, take a look below at some of the stories I found most interesting this week.  Tis the Season – For great PR stunts. We love how WestJet, a Canadian