Recently, nearly 200 moms from around the country joined client American Academy of Sleep Medicine (AASM) for a “Twitter party” hosted by Girls’ Lunch Out. Using the hashtag #AASMKids, AASM’s own Dr. Shalini Paruthi provided expert insight as participants discussed problems they faced when teaching their kids about sleep. Highlighted during the party were AASM’s new Children’s Storybook Apps, which use interactive storytelling and activities to show animals’ sleep patterns, environment and adaptations – illustrating how sleep is important for all animals (including little kids). Participants were thrilled with the sleep apps and grateful for Dr. Paruthi’s advice – so much so that #AASMKids trended nationally during the event with almost 2 million impressions.
January 6, 2014