Recent insights from LCWA

Featured image for “Pulmonary Fibrosis Foundation Starts 2021 with Massive Media Month”
March 30, 2021

Pulmonary Fibrosis Foundation Starts 2021 with Massive Media Month

We helped our client the Pulmonary Fibrosis Foundation (PFF) bring awareness to the devastating lung disease affecting more than 200,000 Americans with a total of over 92.6 million impressions garnered in January. Below are a few stories and highlights from coverage secured throughout the month using a multifaced media approach. Feature Stories Drive Awareness A byline article by Dr. Sonye
Featured image for “Adapting to Virtual Events”
March 16, 2021

Adapting to Virtual Events

Since the onset of the COVID-19 pandemic, many physical spaces have been replaced by virtual ones. Thousands of companies have reinvented their in-person trade shows, meetings and conferences as virtual programs this year. According to recent survey data, the number of organizations planning a virtual event doubled in 2020, and 81% of event organizers said they plan to shift to
Featured image for “Trex Leverages Influencer Dream Deck to Garner Consumer Coverage Amidst COVID-19”
February 23, 2021

Trex Leverages Influencer Dream Deck to Garner Consumer Coverage Amidst COVID-19

We work with our client, Trex Company, to fill the media pipeline with relevant and inspiring outdoor living content throughout the year. Keeping the brand top-of-mind among homeowners, while reinforcing the brand’s position as a leader among trade professionals, our PR program equips media with outdoor living ideas, approachable DIY tips and aspirational imagery. An integral component of our program
Featured image for “PR + Podcasts – A New Media Frontier”
February 12, 2021

PR + Podcasts – A New Media Frontier

According to a 2020 survey conducted by Statista, 55% of Americans state that they have listened to a podcast. Furthermore, 15% of Americans actively listen to one or more podcasts a month. Clearly, the platform of podcasts has become the auditory medium of choice for many. Able to be accessed on-the-go, podcasts offer the same value proposition as many streaming