Recent insights from LCWA

Our client the American Academy of Dental Sleep Medicine (AADSM) was featured on two nationally syndicated morning news programs, “The Daily Buzz” and “Life Love Shopping,” to help raise awareness about a little known sleep apnea treatment – oral appliance therapy. Oral appliances are mouth-guard like devices custom fit by a dentist that are an effective, alternative treatment to the

It was a roller coaster week at work and in the social media universe. Here are some of my favorite finds:  Gigya Study– Many pundits have commented on the latest findings from Gigya. Google and Pinterest are increasingly used as social logins to third-party websites.  The study showed, too, that Pinterest has surpassed Facebook with regard to e-commerce sharing. The

This week’s headlines reminded us to keep sharpening our social media skills – but keep those crisis PR tools in our back pockets, too. ·         We’re Gonna Need a Bigger Boat: This week, Discovery Channel aired its 26th annual Shark Week, and – despite making unwelcome waves with its mockumentary “Megalodon” – it’s on par to exceed the channel’s 2012 record

This summer, our client Electrolux is teaming up with Macy’s to host a “Small Space Makeover” sweepstakes on the Electrolux Vacuums and Small Appliances Facebook page in conjunction with the retailer’s yearly “Glamorama” event in Chicago. Through Aug. 23, fans who visit the page to design the party-ready, small space of their dreams in either Chicago, Los Angeles or New York