August 2, 2013
August is here and summer is in full swing. In addition to our summer party, we got our creative – and fun – juices flowing this week with these ideas, tips and research. YouTube Playbook – Stand back football season, YouTube has a game plan for aspiring social phenoms and it’s ready for the world. The online video site has
August 1, 2013
Lights, Camera, Action for Vermont Castings
Our client Vermont Castings was in the spotlight on July 18 during a segment for The Science Channel’s “How It’s Made” television show, which detailed the process of manufacturing and assembling an iconic Vermont Castings cast iron wood-burning stove. From the video shoot in June 2012 to working with the production team to cull down more than 20 hours of footage and
July 31, 2013
In the Mix…Coordinating Video Shoots with eHow and Life Fitness
For the past several months, I worked with our client Life Fitness to create a series of instructional fitness videos on the popular how-to website eHow.com. To coordinate the opportunity, I coordinated with a number of parties, including the talent producer, video producer, Life Fitness personal trainer and the manager at the gym hosting the video shoot. With so many different
July 29, 2013
“Style Your Safety” with a Summer Sweepstakes
Style or safety…why not have both? Our client First Alert just kicked off a fun summer sweepstakes on Facebook to celebrate its new Maximum Protection Smoke Alarms, which blend high tech with high design in a series of alarms sure to enhance any home décor! These alarms also feature a patented smoke entry system that reduces the chances of nuisance (or false) alarms that