Recent insights from LCWA

June 24, 2013

In the Mix…Contigo Campaign Improves the Morning Commute

Alarms around America are sounding this morning for more commuters than ever before – and we’re working with Contigo to arm those commuters with the right gear for the road. According to the 2012 National Household Travel Survey, the U.S. is more mobile than ever with 128.3 million reported commuters. Between work, social commitments, afterschool activities and never-ending errands, American
June 21, 2013

Favorite Finds

The past few days brought some intriguing – and fun – news from the world of social media.  Check out what we learned from (and laughed about) with this week’s Favorite Finds: Hashtag #Tips – Clickable hashtagsare all the rage on Facebook.  As a marketer, how do you know when to use them? Historic Tweets – Et tu, @Brute?  Here
June 18, 2013

In the Mix…Dental Sleep Medicine Professionals Descend on Baltimore

The American Academy of Dental Sleep Medicine (AADSM) gathered in Baltimore for their 22nd Annual Meeting earlier this month, and LCWA joined them in “Charm City” to help spread the news of this growing area of practice to trade and consumer media. While more than 1,000 dentists and exhibitors gathered to study new sleep medicine research and share best practices,
June 17, 2013

Favorite Finds

Did you know that mascots have greater brand power than celebrities? Read all about it and much more with our favorite finds for the week: Timing is Everything! – We found an interesting infographic that lists, in general, the best and worst times to post to the major social networks. Facebook Adds #Hashtags – Facebook announcedthis week that it will follow