Recent insights from LCWA

According to a 2020 survey conducted by Statista, 55% of Americans state that they have listened to a podcast. Furthermore, 15% of Americans actively listen to one or more podcasts a month. Clearly, the platform of podcasts has become the auditory medium of choice for many. Able to be accessed on-the-go, podcasts offer the same value proposition as many streaming

It’s never too early to begin planning for outdoor living season and our client, Trex Company, is on the radar of many after being featured in two star-studded episodes of HGTV’s “Celebrity IOU.” Fans of the Property Brothers, actor Justin Hartley of “This is Us,” and Rainn Wilson, better known as Dwight Schrute from “The Office,” tuned in recently to

As you’ve likely observed, social listening is a growing trend. And, it’s here to stay. Why? Because we’re capable of learning more than ever by tracking consumers’ behavior online. By listening to the online universe, brands can obtain insights from consumer conversations and collect data on themes, trends and behaviors to accomplish a number of objectives. “Social listening” is the practice of

Find yourself pouring a nightcap to help you fall asleep? You’re not alone – in fact, a recent surveyfrom the American Academy of Sleep Medicine (AASM) found that 68% of Americans have lost sleep due to drinking alcohol past bedtime. As the holidays tend to be a time when alcohol consumption rises, LCWA helped the AASM drive attention to this