Recent insights from LCWA

Featured image for “Benefits of Social Listening Tools”
January 27, 2021

Benefits of Social Listening Tools

As you’ve likely observed, social listening is a growing trend. And, it’s here to stay. Why? Because we’re capable of learning more than ever by tracking consumers’ behavior online. By listening to the online universe, brands can obtain insights from consumer conversations and collect data on themes, trends and behaviors to accomplish a number of objectives. “Social listening” is the practice of
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January 21, 2021

AASM Outlines the Impact of the Night Cap

Find yourself pouring a nightcap to help you fall asleep? You’re not alone – in fact, a recent surveyfrom the American Academy of Sleep Medicine (AASM) found that 68% of Americans have lost sleep due to drinking alcohol past bedtime. As the holidays tend to be a time when alcohol consumption rises, LCWA helped the AASM drive attention to this
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December 9, 2020

Media Monitoring to Drive Business Direction

Media relations remains a key offering at LCWA. Over the years we have keenly observed and adapted to the changing media landscape and the many technologies that allow us to track media coverage from all over the world. Long gone are the days of receiving hand-cut paper clippings, as we did when I started my career. My, how times have
Featured image for “As Seen on @bookswithgail – A New Perspective on Influencer Marketing”
December 1, 2020

As Seen on @bookswithgail – A New Perspective on Influencer Marketing

I’ve loved books for as long as I can remember. A typical week for me includes reading anywhere between two to five books, so I frequently receive requests for book recommendations from those around me and happily oblige in sharing my favorites. Over the summer, as quarantine boredom hit an all-time high, I decided on a whim to create an Instagram