February 2, 2021
It’s never too early to begin planning for outdoor living season and our client, Trex Company, is on the radar of many after being featured in two star-studded episodes of HGTV’s “Celebrity IOU.” Fans of the Property Brothers, actor Justin Hartley of “This is Us,” and Rainn Wilson, better known as Dwight Schrute from “The Office,” tuned in recently to see their favorite stars renovate homes for their loved ones, complete with outdoor oases.
By providing their famous low-maintenance, high-performance composite decking for the episodes, Trex was able to gain major exposure on multiple media platforms, which is crucial at a time when outdoor living is skyrocketing. Both episodes had a combined audience of more than 6.2 millionpeople who learned about the benefits of composite decking and saw the beauty it can add to an outdoor space.
But Trex’s exposure wasn’t done there. For the viewer’s convenience, “Celeb IOU” publishes a Resource Guide on the Property Brothers’ website which includes product details for each episode, making it easy for viewers to replicate the beautiful spaces in their own homes. The Trex decking used in both the Justin Hartley and Rainn Wilson episodes was featured in the respective Resource Guides, giving the brand some extra love for supplying the decking.
The cherries on top of this partnership were two social media posts (see here & here) that appeared on the Property Brothers’ Instagram page, reaching an additional 1.8 million people!
Overall, this high-profile collaboration delivered tremendous ROI by garnering valuable third-party endorsements and helping Trex to reach new audiences.