Recent insights from LCWA

While it doesn’t officially begin until June 21, Memorial Day weekend typically marks the start of summer. Warmer weather, outdoor patios, graduation ceremonies, summer blockbusters and barbecues all signal that the season has arrived. Here are my favorite finds to unofficially kick off summer. Agile Marketing – In today’s fast-paced digital world, more brands are finding ways to revise marketing

We recently wrapped up the “Gift of Time” Facebook sweepstakes for client Frigidaire Professional, which awarded six winners with the product of their choice and two grand prize winners with a five-speed blender, convection oven and a 5-in-1 grill and griddle. The four-week sweepstakes had an astounding 391,000 entries, with entrants earning additional chances to win by referring friends and/or answering

To support the launch of Frigidaire Professional’s sleek, time-saving kitchen countertop appliances at Target, we’re taking to Twitter to encourage consumers to give the “gift of time” to moms, dads, grads and newlyweds this spring. We garnered excellent engagement with consumers by hosting two Twitter parties on wedding and Mother’s Day gifting, which generated 4,300 tweets and more than 27

It’s been a gorgeous week in Chicago, but like the weather here, the Twittersphere is volatile.  Here are some favorite finds from the past week: Today’s Customer– This insightful article stresses the existence of varying paths to purchasing a product and reminds us that real human experiences remain paramount in providing customers “complete context” for them to make a purchase