Recent insights from LCWA

During a week of breaking news, we were glued to the Twitter stream and among the current events, also found several helpful articles this week. Social Media Tips During Crisis – The tragic events in Boston held traditional and social media audiences captive this week, while brand campaigns wisely took a back seat. These top tips for brand communication during

It’s April in Chicago and while warm spring breezes are alluding us, social media continues to sprout new and helpful tips, tricks and trends that are making our business blossom. Below are the stories we found most interesting this week. Social Media Tips from The Critic – Roger Ebert wasn’t only a successful film critic (as our theater and arts

We’re no strangers to coordinating social media sweepstakes for our clients – it’s a fun way to generate excitement and build buzz around the brands we represent. That’s why we’re so excited to kick off our first Facebook sweepstakes for our client Electrolux. Launched on April 3 and running through May 3, our “Refer a Friend” sweepstakes aims to spread

Even though one of our favorite stories to kick off April is knowing when brand’s should let go of social platforms, we’re certainly not doing so! Below are the stories we found most interesting this week. Fools Rush In – We started the week of light by keeping an eye on brands’ April Fools Day pranks. Bacon-flavored beer anyone? Facebook’s