Recent insights from LCWA

Find yourself pouring a nightcap to help you fall asleep? You’re not alone – in fact, a recent surveyfrom the American Academy of Sleep Medicine (AASM) found that 68% of Americans have lost sleep due to drinking alcohol past bedtime. As the holidays tend to be a time when alcohol consumption rises, LCWA helped the AASM drive attention to this

Media relations remains a key offering at LCWA. Over the years we have keenly observed and adapted to the changing media landscape and the many technologies that allow us to track media coverage from all over the world. Long gone are the days of receiving hand-cut paper clippings, as we did when I started my career. My, how times have

I’ve loved books for as long as I can remember. A typical week for me includes reading anywhere between two to five books, so I frequently receive requests for book recommendations from those around me and happily oblige in sharing my favorites. Over the summer, as quarantine boredom hit an all-time high, I decided on a whim to create an Instagram

On November 2 we turned our clocks back one-hour, signaling the end of daylight saving time. While most of us are accustomed to the biannual time change, evidence suggests there are downfalls to the ritual of “springing forward and falling back.” Which is why in September and October, we helped our client the American Academy of Sleep Medicine (AASM) bring