Recent insights from LCWA

This week, we’re spreading the word to editors and reporters about our client Trex Company’s new Deck Color Visualizer tool. Available for complimentary download from the Apple iTunes App Store, the tool assists homeowners in exploring deck color options and sharing their ideas with others. This is just one way Trex is “decking out” its digital footprint. With a robust

When a loved one dies, getting to the funeral is often one of the most stressful parts of an already hard situation. Our client, Dignity Memorial, recently gave tips to consumers on how to deal with bereavement travel in a story on WBBM-AM. An interview with a Dignity Memorial spokesperson aired last weekend, reaching more than 45,000 listeners across the

I think some of that Olympic spirit is catching on in the LCWA offices!  This week, we turned to Twitter for tips on self-improvement, social media and honing those PR skills – all with the goal of being better, faster and stronger.  Here’s a look at what caught our eye this week: On Your Mark. Tips for boosting your PR productivity(without

Our team recently took a national community event and turned it into a media opportunity for client Everest Institute. During last month’s national “Everybody Deserves a Massage” week, we secured great coverage for our client on TV stations in Detroit and Grand Rapids, Mich. During the two live segments, Everest Institute massage therapy instructors discussed the do’s and don’ts of home