July 23, 2012
Eurekaâ’s new SuctionSeal™ Pet vacuum received two “howling good” press placements in major national media outlets last week. Both the Wall Street Journal and This Old House recently covered the new Eureka vacuum, which uses SuctionSeal Technology with All-Surface Suction Plates™ to prevent the pushing, blowing and scattering of debris while vacuuming. When combined with the cleaner’s powerful suction, all-floor cleaning
July 20, 2012
In the Mix…Frigidaire Professional Scores Big on About.com
Our team secured great online coverage for two products in the Frigidaire Professional line of small appliances. We worked with popular About.com’s housewares and appliances guide Mariette Mifflin as she wrote about her very positive experience with both products. The 12-Cup Drip Coffee Maker received a full 5-star rating in its review while the Tri-Blade Immersion Blender/Mixer earned 4.5 stars.
July 20, 2012
Favorite Finds
Summer’s in full swing and we’re feeling the heat in Chicago. Before we head into another warm, fun-filled weekend, we’ll leave you with some of our favorite stories of the week: Twit Tools: Social Media Examiner listed five new Twitter tools worth checking out. Our favorite: The Twoolr dashboard. Blogging Don’ts: PR Daily called out “12 horrible pieces of blogging
July 18, 2012
In the Mix…Pergo Partnership Proves a Doggone Success
Pergo’s partnership with the Best Friends Animal Society has pet-lovers everywhere wagging their tails! In just over two months, the brand’s “Pergo vs. Claws”YouTube video and corresponding Facebook promotion have generated more than 20,000 “likes” for Pergo and an equivalent donation to the premier national animal welfare organization through Pergo’s “$1 per like” campaign. As a result of LCWA’s aggressive