Recent insights from LCWA

We found some interesting headlines this week in both the social media realm and in one of our favorite areas: home décor! Following are a few of our favorite announcements: Picture Perfect: Perhaps needing to refocus attention away from its stock problems, Facebook launched an Instagram-like iPhone photo app called Camera. Launch of So.cl: We learned a little more about Microsoft’s

We coordinated a satellite media tour for our client Trex this week to raise awareness of its outdoor living products in advance of Memorial Day weekend, when many people look to makeover their backyards. Broadcasting from a one-of-a-kind Trex deck in Toronto, Canada, complete with a king-size hammock, waterfalls and fire pits, we offered interviews with HGTV personality Paul Lafrance

The LCWA team recently donated time to help the Lincoln Park Community Shelter (LPCS) on its annual Metamorphosis Party, an evening dedicated to creating hope and change for Chicago’s homeless. From drafting materials and driving awareness to managing photos of the event, we were thrilled to play a role in raising funds for this wonderful organization. Held at Architectural Artifacts

With all the news about the Facebook IPO this week, you’d think it was the only current event!  In between stories of stocks and shares, we found some other interesting headlines. Following are a few of our favorites: Pinterest Power: Companies are getting good at Pinterest and early case studies are beginning to emerge. Headlines Make Headlines: In a world