May 24, 2012
We coordinated a satellite media tour for our client Trex this week to raise awareness of its outdoor living products in advance of Memorial Day weekend, when many people look to makeover their backyards. Broadcasting from a one-of-a-kind Trex deck in Toronto, Canada, complete with a king-size hammock, waterfalls and fire pits, we offered interviews with HGTV personality Paul Lafrance to news stations across the U.S. and Canada. Paul advised viewers on the latest trends and products in outdoor living, and offered his advice on creating a dream outdoor oasis. He spoke with 31 media outlets in six hours, reaching well more than a million viewers. And there are more to come as stations continue to air the story! You can check out a segment here, and find Paul – and more amazing Trex decks – on HGTV’s “Decked Out.”