Recent insights from LCWA

With all the news about the Facebook IPO this week, you’d think it was the only current event!  In between stories of stocks and shares, we found some other interesting headlines. Following are a few of our favorites: Pinterest Power: Companies are getting good at Pinterest and early case studies are beginning to emerge. Headlines Make Headlines: In a world

Chicago will take center stage this weekend as leaders from around the world gather here for the NATO Summit. But with train schedule changes, heightened security and potential protests outside our front door, the LCWA office may be a challenge to reach on the days surrounding the summit. That’s why LCWA is going “virtual” and allowing employees to work from

March and April were big months for our client Pergo, which was featured in two popular magazines for parents. The new PERGO MAX collection, which combines superior durability and outstanding wear-resistance, was highlighted in photo spreads in both Parenting (2.2 million readers) and Baby Talk (2 million readers). Inclusion in these top-tier publications positions Pergo as the ultimate kid-friendly flooring choice for consumers –

Our client Trex is expanding its brand internationally, which means introducing consumer and trade media in different countries to its beautiful, durable decking! The LCWA team is working with two of our Public Relations Global Network (PRGN) partners to coordinate media outreach in the United Kingdom and Germany. Thanks to our partner firms, Spider PR (UK) and IC-Gruppe (Germany),  European media already are