Recent insights from LCWA

Landing a placement in a major media outlet, from a national morning show to a high-circulation magazine, is a major win for any PR pro – but the work isn’t done there.  After you get over the high of earning some great coverage for your client, it’s time to get to work and make that placement do double duty by

In Bensalem, Pa., an event wouldn’t be an event without Mayor Joe. Long-time Bensalem Township Mayor Joe DiGirolamo helped our client Everest Institute kick off the grand opening of its new campus in suburban Philadelphia last week, cutting the ribbon with campus President Joe Nimerfroh and emissaries from the local state and federal representatives’ offices. Students already enrolled at Everest Bensalem participated,

These days, recycling plastic bags is practically second nature. But when it comes to other types of household plastics, many people remain unaware of what can and cannot be salvaged and reused, causing recyclable items to end up in the garbage can. Our client Trex, one of the largest recyclers of polyethylene plastic in the nation, wanted to spread the

Here is a look at some of the stories we found interesting this week. Coffee consumption, quotes and the Internet itself were among the things that caught my eye. More Coffee, Please: Public relations is the second most caffeinated industry in the United States. Surprised? We’re not. No More Free Internet? Google founder Sergey Brin believes that the free Internet