Recent insights from LCWA

The LCWA Eureka team has been working with top mommy bloggers to get the word out about the new Eureka SuctionSeal vacuum cleaner, which features self-adjusting plates for powerful cleaning on hard floors and carpets. We partnered with a dozen bloggers to review the product and conduct giveaways for their readers. The resulting endorsements give great examples of how the

We love keeping an eye on the news and, as always, found quite a few interesting stories this week! PinView: It’s no secret that people love Pinterest – so much so, that there’s a new app called PinView to make your Facebook page look just like it! Big Facebook Numbers: Facebook revealed this week that it has 901 million monthly

Landing a placement in a major media outlet, from a national morning show to a high-circulation magazine, is a major win for any PR pro – but the work isn’t done there.  After you get over the high of earning some great coverage for your client, it’s time to get to work and make that placement do double duty by

In Bensalem, Pa., an event wouldn’t be an event without Mayor Joe. Long-time Bensalem Township Mayor Joe DiGirolamo helped our client Everest Institute kick off the grand opening of its new campus in suburban Philadelphia last week, cutting the ribbon with campus President Joe Nimerfroh and emissaries from the local state and federal representatives’ offices. Students already enrolled at Everest Bensalem participated,