Recent insights from LCWA

The LCWA Research Group is busy conducting phone interviews as part of an internal communication assessment for a major financial services client. The 15-30 minute interviews with employees are designed to gather qualitative feedback on the company’s communications processes. The interviews are just one part of the assessment, which also includes a web-based survey of employees, and basic and advanced

This past weekend, we helped First Alert conduct its second Facebook sweepstakes in partnership with Duracell. The sweepstakes celebrated “springing forward” and Daylight Saving Time, and followed a similar co-branded effort that occurred as we “fell back” last fall. In only five days we gained 3,264 new fans – an increase of 29% – and garnered more than 45,000 entries!

In only two years, the social photo sharing website Pinterest has attracted approximately 11.7 million unique users and drives more referral traffic to retailers than Google+, YouTube and LinkedIn combined. LCWA recently helped develop a Pinterest page for our client Trex. In addition to showcasing the brand’s inspirational outdoor living photography, we created themed boards with ideas for weekend DIY

We live in a world that focuses on fixing our weaknesses – just think of all the self help sites, books and programs. LCWA decided to turn things around and look at the strengths of each individual in the firm. We embarked on a journey using StrengthsFinder 2.0 from Gallup Press to uncover each person’s talents. All of us took