Recent insights from LCWA

LCWA was a triple threat this month, landing three clients in the All You March reader giveaway. As a result of what we refer to as “piggy-back pitching,” we were able to secure inclusion in the “home and cleaning” category for Eureka, Pergo, and our new client magicnumber.com. All three are featured on the magazine’s website and in its e-newsletters,

Did you know that nearly 900 million people have no access to clean, safe drinking water? Fortunately, a remarkable filter adapted from kidney dialysis technology now brings clean water quickly and inexpensively to those people who so desperately need it. And our client Sawyer® Products, the company that makes the filter, just launched a campaign to enable Americans to help

The LCWA Research Group is busy conducting phone interviews as part of an internal communication assessment for a major financial services client. The 15-30 minute interviews with employees are designed to gather qualitative feedback on the company’s communications processes. The interviews are just one part of the assessment, which also includes a web-based survey of employees, and basic and advanced

This past weekend, we helped First Alert conduct its second Facebook sweepstakes in partnership with Duracell. The sweepstakes celebrated “springing forward” and Daylight Saving Time, and followed a similar co-branded effort that occurred as we “fell back” last fall. In only five days we gained 3,264 new fans – an increase of 29% – and garnered more than 45,000 entries!