Recent insights from LCWA

There’s no doubt that the public relations industry has faced new challenges during the global pandemic. Whether it be reduced marketing budgets, saturated media landscapes or decreased consumer engagement, PR pros have seized the opportunity to find creative communication solutions while strengthening brand authenticity. To stay up to date while navigating COVID-19 and heightened social activism, we’ve turned to the

The media landscape has shifted significantly in the wake of the COVID-19 pandemic.  Instead of in-studio or in-person interviews, virtual interviews using videoconferencing tools like Zoom have become the norm. To prepare for success, below are five useful tips to make the most out of a virtual video interview: Secure your setting – Pick a quiet, well-lit spot to do

The current challenges presented by the pandemic have resulted in enormous changes in the way we do business. Companies are reevaluating how they work, reconsidering processes, systems, office spaces, vendors and budgets. This transitional period might be an excellent time to take a closer look at your public relations agency to ensure you are maximizing your budgets and getting the

Insomnia Awareness Night is held on the Monday nearest the summer solstice to drive conversation and awareness about chronic insomnia. On Monday, June 22, our team organized several online events for the observance, which is organized by our client the American Academy of Sleep Medicine (AASM) along with the Society of Behavioral Sleep Medicine (SBSM) and AmericanAlliance for Healthy Sleep