July 29, 2020
When the COVID-19 pandemic took its grip on the world in March, office workers suddenly changed to a new “work from home” structure. Our client Boise Paper, which has carved out a social media niche as an expert on “Office Life,” needed to adjust its content and pivot messaging to better appeal to a drastically different workforce. To achieve this, we worked with them to adjust to timely topics and provide needed advice to workers via its blog and social channels.
- Working remotely won’t disappear post-pandemic, so the Boise Paper blog provides a perfect opportunity to provide valuable insight on how to be both productive and happy while working from home. Post topics included getting acquainted with Zoom meetings, how to maintain professional development remotely and ideas for how to build teammate rapport at a distance.
- On Boise Paper’s social channels, we also shared remote working tips that followers could relate to. Additionally, we bridged the content to highlight community topics of interest during the pandemic. In particular, we drove awareness of Boise Paper’s partner the American Red Cross’s blood donation shortage. We also highlighted employee efforts band together to make masks for employees. The shift in content direction not only highlighted things of interest to followers, but also allowed Boise Paper to support its partners and communities from afar.