Recent insights from LCWA

The Snow Joe/LCWA team is on a mission to increase Snow Joe’s humble Twitter following to a large and interactive network of weather lovers and snow-plagued souls. To do this, the team implemented a 7 week “snow blower a week” sweepstakes on Twitter, asking followers to “twell” us why they need a powerful, electric snow blower using the hashtag #snowjoeplus

This year the First Alert/LCWA team was charged with raising awareness and educating Americans about the importance of carbon monoxide protection and the growing legislation, which requires consumers in many states to install carbon monoxide alarms in their homes. After several robust state-wide campaigns in 2011, the team took a national approach this month and as a result, piqued the

Our client Trex Company recently hosted its annual sales and distributor partner meeting in Las Vegas, and I was pleased to attend with another colleague. Not only are these yearly get-togethers a fantastic opportunity to learn about and interact with new products, but they also provide a chance to sharpen networking skills. Admittedly, walking into a room full of hundreds

Images, images, images! If there’s one thing we hear repeatedly from media, it’s the need for high-resolution, editorial-quality photography. That’s why we were excited to coordinate the photo shoot of the $20,000 rooftop deck makeover done for the winner of Trex’s recent Designer Deck Contest. The “urban oasis” created by home design expert Eddie Ross features beautiful, low-maintenance decking and