Recent insights from LCWA

September 12, 2011

In the Mix…Time to Get Organized

Following Labor Day, much of the country begins transitioning from summer to fall by storing bikes, lawnmowers and garden tools away for the season. To help homeowners clean out and organize their garages in a safe and functional way, our client The Lehigh Group, maker of Crawford -branded garage and home workshop organization products, proclaimed this Saturday, Sept. 10, as
September 9, 2011

In the Mix…Electrolux Design Lab

One of our favorite projects each year is promoting the Electrolux Design Lab competition. This year’s theme, “Intelligent Mobility,” challenged design students from around the world to create home appliance concepts that could conceivably exist with current technology. Yesterday, the top winners were revealed and the U.S. finalist, Matthew Schwartz from Long Beach, Calif., won the People’s Choice Award (taken
September 7, 2011

The Role of Focus Group Moderators

Moderating a focus group is no easy task – it takes a lot of training, preparation and skills practice. Focus group moderators are charged with gathering opinions, feedback and thoughts from people in order to help understand a specific issue or topic. Here are some essentials for leading a successful focus group. Create a comfortable environment. Moderators must create an
September 2, 2011

In the Mix…Remembering 9/11

Today, Oakbrook Center paid a special tribute to the New York City Fire Department Ladder 3 Battalion 6, which lost 12 firefighters in the Sept. 11, 2001 terrorist attacks. Long-time Oak Brook resident Ed Donnelly spoke of his brother, Lieutenant Kevin W. Donnelly, who perished that day. In honor of Lt. Donnelly and others, Oakbrook Center donated $5,000 to the