Recent insights from LCWA

August 9, 2011

In the Mix…Grills Gone Wild

Our Vermont Castings team has been pitching a “hot” topic all summer – the latest and greatest in gas grills. With options like a full rotisserie burner, a side burner for stove-top cooking, a griddle accessory to serve up breakfast and an infrared sear burner that cooks multiple foods at different temperatures, today’s grills produce far more than just burgers
August 1, 2011

In the Mix…Eureka Facebook Sweepstakes

As a part of our strategy to help increase Eureka’s fanbase on Facebook, we are implementing four fan-gated sweepstakes in 2011. The first Facebook sweepstakes ended last week with rousing success! After just seven weeks, LCWA helped Eureka increase its fans by 682%, generating nearly 5,000 new “likes” and increasing traffic and engagement on the Facebook page. To help maintain
July 29, 2011

In the Mix…Camp Red Kite Coverage

Camp is now in session at Chicago Children’s Theatre. Camp Red Kite that is, a summer theater camp tailored to meet the special needs of children on the autism spectrum. LCWA finds it particularly gratifying to help Chicago’s #1 children’s theater build awareness for the many programs that are part of Red Kite Project, a one-of-a-kind initiative which serves as
July 28, 2011

Weathering a TV Shoot

As storms rolled through the south last month, I rolled into Arkansas, prepared to weather an HGTV show taping with a client. Taped television segments come with their own set of benefits and challenges – there is the added control of being able to say “let’s take that again,” but also the added nerves that come with presenting the same