Recent insights from LCWA

As is often the case, the trailer duped me. I expected Andrew Rossi’s documentary Page One: Inside the New York Times to be about the paper’s juggling its traditional role as the gold standard of U.S. print media in the face of increasing use of social media. The film touches on the issue, but it is so much more and

In this day of smart phones streaming video, bloggers with flip cams and 24/7 cable news shows, have we become such savvy consumers of media that we respond instinctively with a good sound bite when given the chance? Not necessarily. From the media training sessions we conduct regularly at LCWA, it’s clear that the ability to deliver the right message

New York, New York! A great place to visit and an even better place to host an event – especially when your audience is shelter media. As one of the top PR agencies specializing in home products, we know the importance of getting our clients in front of these influential media to keep them top-of-mind for projects and stories. Thus

Mommy bloggers are one of the most influential groups online. Thanks to social media and an unprecedented level of peer influence, these moms are some of the best sources for marketing success.  Mom bloggers will uphold what they value most, making them so much more effective than traditional advertising. They provide genuine, honest voices whose words and opinions influence brand