Recent insights from LCWA

January 28, 2010

Reaching New Heights at the International Builders’ Show

While my public relations career has offered quite a few breathtaking moments, last week I reached new heights! I had the opportunity to coordinate a set of truly dramatic acrobatic performances for the Trex booth during the International Builders’ Show (IBS) in Las Vegas. To illustrate how Trex is elevating the outdoor living category – literally – we hired a
January 22, 2010

Four Tips for a Successful Internship

As a recent college graduate, I was thrilled to land an internship with LCWA in the fall, and even more excited to turn that internship into a full-time position last week! During my internship I worked on a wide variety of projects, all of which taught me a great deal about agency life. Below is some advice for others just
January 15, 2010

First Media Event of the Year!

Last week I traveled to NYC for my first media event of the year on behalf of Electrolux and Eureka. The International Housewares Association coordinated a fantastic media preview event at the Hilton for editors who want a sneak peek of what’s to come at the Housewares show, which will be held here in Chicago this March. The preview was
January 4, 2010

New Decade, New Look

It seems appropriate that as we start a new decade, LCWA has a new look. In 2010, we will celebrate our 25th year of business. I started at the agency when it was four years old, so this is an important milestone for me, too. To kick off this exciting year for LCWA, we are unveiling a fresh, new logo