Recent insights from LCWA

Development of a white paper as a communications vehicle may sound like a primitive, archaic tool in today’s digital age, wistfully proposed only by older, veteran PR types such as yours truly. However, white papers remain extremely effective tactics for organizations to creatively convey a position or philosophy, or provide depth to a business problem or solution. This is particularly

We always look forward to catching up with old friends at the annual Publicity Club of Chicago (PCC) Golden Trumpet Luncheon, and yesterday’s event was no exception. Adding to this year’s fun: receiving three awards for our great work! The Eureka team earned a Golden Trumpet in the Marketing category for its “Eureka Creates Clean Pet Homes” program, which supported

It seems like many moons ago that I came to L.C. Williams & Associates as an eager intern – and now, five years later, I’m honored to serve as the agency’s internship coordinator. We have a great internship program at LCWA; in fact, like me, many who started out as interns are now integral members of the team. Although much

Last week, I met with some of the best and the brightest public relations pros in the world. I attended the Public Relations Global Network (PRGN) meeting in Brussels, Belgium. More than 30 agency leaders from more than 30 cities attended the meeting. We spent time looking at our network goals, reviewing global new business efforts and finding ways to