Recent insights from LCWA

May 17, 2010

Two New Stars Join the LCWA Arts and Leisure Division

LCWA’s Arts and Leisure division is excited to welcome two new clients, Blair Thomas and Co., and Teatro Vista, Theatre with a View. Blair Thomas & Co.Blair Thomas is the founder of Redmoon Theater and without question, Chicago’s most acclaimed puppet master. LCWA looks forward to representing the upcoming summer run of Blair’s acclaimed one-man show Hard Headed Heart, a
May 7, 2010

Working with Bloggers

As an agency, we continually work to learn and practice the best strategies and tactics for social media outreach. Through a recent webinar from Susan Getgood, co-founder of Blog With Integrity, we were reminded of some effective ways to work with bloggers. With an infinite number of blogs on the Web and consumer conversation carrying more value than ever before,
April 27, 2010

Insights into the Suburban Media Market

As a mid-size firm in Chicago, we are constantly challenging ourselves to enhance our knowledge and expertise of the Chicagoland area and Midwest region for our more than a dozen regional-focused clients. So when I had a chance to attend the Publicity Club of Chicago’s luncheon on “Solving the Suburban Media Market,” I jumped at the opportunity to hear from
April 22, 2010

Tricks of the Trade (Show)

Working with media at trade shows is ever-evolving, and I have been struck by the evolution of social media at recent shows. Social aspects are quickly outweighing the traditional methods of working with media. Here are some ways to use social media during trade shows: Tweet early… We have had great success using Twitter and Facebook to schedule several media