Recent insights from LCWA

November 23, 2010

The Secret to Client/Agency Success

Earlier this month, LCWA marked its 25th anniversary. One reason for our longevity? We strive to create partnerships with our clients. When that happens, nearly every public relations program succeeds. An equal partnership that fosters mutual trust, respect and creativity produces the best work. Under this arrangement, there is an absence of fear and intimidation. The agency can freely make
November 16, 2010

How to Enter the World of Online Contests

Online contests and sweepstakes are a great way to build excitement about your products, increase traffic to your website, boost sales and obtain valuable customer information. After coordinating several recent online contests for our client Eureka, I have amassed a few rules that should be followed when coordinating and conducting online contests: Dot your i’s and cross your t’s. Planning
November 2, 2010

LCWA: 25 Years Strong

This month, we are celebrating our 25th anniversary. We were founded in November 1985 by Lou Williams, who set out to provide the strategic thinking and capabilities of a large agency with the personal approach and dedication of a smaller firm. I am happy to say that mission is still intact at LCWA. During the past 25 years, the public
October 28, 2010

Honoring Milestones in Mentoring: A Celebration of Leaders

Recently, my colleagues and I were delighted to attend a very special evening put on by the Plank Center for Leadership in Public Relations. Named for Chicago public relations legend, Betsy Plank, the Plank Center seeks to advance leadership values and skills in public relations and bridge the gap between education and practice. As someone who was privileged to know