June 12, 2020
During the last few weeks, LCWA has been focused on helping our clients communicate with their audiences around the racial inequality issues facing our country. At the same time, we’ve engaged in many discussions about how LCWA can contribute to this movement in a meaningful way. We believe in equality and inclusion. As an agency with little diversity, we know
June 4, 2020
LCWA Named Top Three in Home, Top Ten in Chicago
A valuable measure of our firm’s growth in the industry, we are proud to be a part of the O’Dwyer’s PR agency rankings. We were once again recognized for our category specialization, as well as named a leader in the city we call home. 3 in Home and Housewares. A specialty of LCWA for 30 years and counting, we are proud
May 28, 2020
How to Make the Most of an Internship, Even During a Pandemic
Taking on an internship is a great opportunity to get a feel for a company or industry early in your career. Nothing can replace real-world experience! But when disruptions occur, such as our current global pandemic, flexibility will become your greatest asset. As an intern, it’s your job to be curious. Transitioning your internship from in-office to remote is a
May 19, 2020
Writing During COVID-19
Navigating the present coronavirus crisis means working through the unknown every single day. Part of our jobs as PR professionals is to anticipate the unexpected and prepare appropriate messaging for the given context, but how do we ensure our focus remains on problem solving and not selling during a crisis? How do we manage existing campaigns without being insensitive, and