Recent insights from LCWA

The COVID-19 pandemic has created an unprecedented sentiment of unity within Chicago, across the country and around the globe. One member of our team, group manager Lindsey Lucenta, is making an impact in her neighborhood during this time of crisis, with a vision that far exceeds the scope and reach of the virus itself. Q: How did you get involved

This article was first published on Furniture World.  It’s no surprise that the COVID-19 pandemic has ignited increased interest among consumers in their homes. As most of us are spending much more time at home, we are seeing and experiencing our homes in news ways and finding ourselves with extra time to tackle improvements from DIY projects to major renovations. With that in mind, now is an ideal time to position relevant brands in

PR professionals know that when it comes to pitching regional magazines it takes a customized approach to grab a reporter’s attention. While the pitch on its own may be interesting, it must have a local angle to make it relevant. Our team has recently found success generating spring placements for outdoor living leader Trex Companyin a number of regional media

Spring is an ideal time to take on cleaning and organization projects around the home. And, because people are spending more time at home these days, they are looking for timely DIY projects to tackle. To fill that need, LCWA recommended that client DAP participate in a “Spring Spruce Ups” co-op satellite media tour (SMT) featuring expert craftsman and HGTV