Recent insights from LCWA

Last year, our client, the Pulmonary Fibrosis Foundation (PFF), issued a position statement warning patients and providers against the dangers of unregulated stem cell therapies that often promise miraculous results but come with significant health risks. We pitched the statement to national media, and were happy to connect PFF’s Chief Medical Officer, Dr. Gregory Cosgrove, with a Washington Post reporter

Community risk reduction (CRR) is an important part of fire safety education from the fire service. The inaugural Community Risk Reduction Week, occurring January 20-26, 2020, allows departments across the country to improve their community’s safety. In honor of this event, First Alert and LCWA held a week-long alarm giveaway for departments participating in these efforts. As a result of

Celebrities are the ultimate influencers and can play an impactful role in a brand’s marketing strategy, elevating messages and reaching new audiences. But like Cinderella’s glass slipper, the right celebrity fit is vital to the story and there are many considerations as you develop the partnership: Time and Placement. First, outline all the potential services you’d like to use the

Drowsy driving is a serious public health concern. Each year in the U.S., drowsy driving causes an average of 328,000 motor vehicle accidents, including 6,400 fatal crashes, according to the AAA Foundation for Traffic Safety. The American Academy of Sleep Medicine (AASM) conducted a consumer survey to determine the prevalence of drowsy driving among adults. The new survey found that