Recent insights from LCWA

As they say, teamwork makes the dream work. At LCWA, we are big believers in the power of collaboration. This year, that philosophy paid off in meaningful results for our client, Trex Company, and high-profile recognition for our agency in the form of a 2019 Trumpet Award from the Publicity Club of Chicago. Collaboration was the key to this award-winning

Our PR campaigns work to reach relevant audiences with our clients’ key messages. One great way to communicate with target audiences: work with associations or organizations of which they may be a member. When seeking strong partnerships, it is important to follow these steps: Identify organizations with similar messaging and values. When building partnerships, the first task is to ascertain

First Alert, the most trusted brand in home safety, had a banner year in 2018. Celebrating its 60th jubilee, increasing its involvement in community risk reduction efforts and launching a new smart home product all warranted comprehensive, award-winning campaigns! The “60 Years of Firsts” campaign highlighted the ways First Alert has launched innovations since its founding. To amplify outreach with

It’s the job of PR professionals to constantly look for ways to keep their clients in the news. One such approach is responding to news of the day or breaking news stories. This is an especially useful strategy when your clients don’t necessarily have their own news to share. By leveraging trending stories already in the news you can insert