Recent insights from LCWA

Securing a broadcast segment is a big win in the PR world. Broadcast television is a great way to deliver messages to a wide audience in a short amount of time. Keeping it visually compelling, identifying strong spokespeople and staying on message contribute to the success of the coverage. There are plenty of tips and tricks to keep in mind

In-person, hands-on interaction with media at trade shows can offer invaluable relationship building and product education opportunities. And planning ahead ensures that every opportunity is capitalized on, to rise above the clutter for a memorable experience and media coverage. Reach out before the show. Most trade shows will provide contact information for registered media in advance. Even if they don’t, reach

As the most trusted and recognized brand in home safety, our client First Alert is committed to educating the public about fire safety and the dangers of carbon monoxide (CO) poisoning. As part of this effort, every school year First Alert teams up with the Chicago Fire Department and the Chicago Bulls to organize a “Take Charge of Safety” program

This summer, LCWA will help Santa’s Village celebrate its 60thanniversary with a Chicago-area media and influencer outreach campaign designed to showcase the amusement park’s long-standing tradition of creating life-long memories for local families.   We kicked-off the celebration by announcing the planned addition of Santa Springs, a family-friendly, interactive water play attraction within the amusement park. News of the coming attraction