Recent insights from LCWA

Over the last five years, I have been honored to be a part of the National Healthy Sleep Awareness project. The project was a collaboration between our client, the American Academy of Sleep Medicine (AASM), the Center for Disease Control (CDC) and the Sleep Research Foundation (SRS). This project has included multiple public awareness campaigns to help elevate the awareness

A press release is still an essential PR tool. From announcing a new product or service to expanding knowledge about a brand, press releases have remained a mainstay of journalism, even in the age of social media. When journalists’ inboxes are filled with press releases and news tips, make your press release standout by using the following tips: Press Release

Each year, the International Builders Show (IBS) marks the unofficial kick-off to our annual PR support for long-time client Trex Company – and 2019 was no different. From a completely re-engineered decking collection to the brand’s first all-aluminum pergola design, Trex had a lot of news to share during this year’s show and our team held nothing back in an

Setting meaningful KPIs is a valuable driver and measurement of business success. At LCWA we work with our clients to set KPIs based on their goals and objectives, resulting in a clear understanding of how our PR and social efforts support the business. This moves PR from a “nice to have” to a “must have.” Here are some proven KPIs