Recent insights from LCWA

This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation(PFF), to educate the community about pulmonary fibrosis (PF) by securing a great feature on WGN’s “Living Healthy Chicago” program. To bring the segment to life, we enlisted the help of PFF volunteer and patient, Mark Cochran, to tell his story about living with PF, as well as his doctor,

You have secured a media opportunity for your spokesperson, now it’s time to get them ready! Whether you are dealing with a seasoned public speaker or an industry novice, it is important to make sure your spokesperson is comfortable and prepared before an interview. Here are some simple steps to consider for each interview: Step 1: Background Information Leading up

We can finally feel our feet after CES…aka The World’s Largest Consumer Electronics Show (show…show…show, is there an echo in here?). But joking aside, LCWA pulled out all stops to ensure that First Alert was recognized on this global stage of innovation for taking safety and security in connected home technology to the next level. This year, First Alert launched

More and more, consumers are looking ways to connect with brands in a personal way. They want to see and interact with the actual people who make organizations tick. Enter Facebook Live. Facebook Live broadcasts can be a great way to tap spokespersons, industry experts or influencers to reach target audiences with real-time interaction and direct connection. This can be