Recent insights from LCWA

Each year, the International Builders Show (IBS) marks the unofficial kick-off to our annual PR support for long-time client Trex Company – and 2019 was no different. From a completely re-engineered decking collection to the brand’s first all-aluminum pergola design, Trex had a lot of news to share during this year’s show and our team held nothing back in an

Setting meaningful KPIs is a valuable driver and measurement of business success. At LCWA we work with our clients to set KPIs based on their goals and objectives, resulting in a clear understanding of how our PR and social efforts support the business. This moves PR from a “nice to have” to a “must have.” Here are some proven KPIs

This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation(PFF), to educate the community about pulmonary fibrosis (PF) by securing a great feature on WGN’s “Living Healthy Chicago” program. To bring the segment to life, we enlisted the help of PFF volunteer and patient, Mark Cochran, to tell his story about living with PF, as well as his doctor,

You have secured a media opportunity for your spokesperson, now it’s time to get them ready! Whether you are dealing with a seasoned public speaker or an industry novice, it is important to make sure your spokesperson is comfortable and prepared before an interview. Here are some simple steps to consider for each interview: Step 1: Background Information Leading up