March 11, 2019
Each year, the International Builders Show (IBS) marks the unofficial kick-off to our annual PR support for long-time client Trex Company – and 2019 was no different. From a completely re-engineered decking collection to the brand’s first all-aluminum pergola design, Trex had a lot of news to share during this year’s show and our team held nothing back in an effort to generate awareness, interest and impressions.
While Trex strives to “make it easy” for homeowners and contractors to build their dream decks, our LCWA team lends its extensive trade show experience and media know-how to make it easy for journalists and influencers to “deck out” their magazines, websites and broadcast segments with the latest products and expert insights from our client. This year, our team booked and hosted meetings at the Trex booth with more than 35 different consumer and trade outlets.
These meetings already have resulted in immediate coverage by publications such as Builder Magazine, LBM Journal and Plastics News. Additionally, we secured inclusion for Trex in a number of articles scheduled to appear throughout the critical spring deck building season.
Beyond generating valuable media coverage for Trex, the continuous flow of high-profile media representatives into the Trex booth helped drive added buzz and excitement. Show attendees – and surrounding competitors – took particular note of the many broadcast cameras that visited the Trex exhibit. Through strategic pre-show pitching, along with some quick on-the-spot wrangling, we coordinated multiple video shoots and in-booth interviews with production teams and talent from TV and YouTube programs, podcasts and online influencers.
Once again, Trex and LCWA effectively leveraged the industry’s biggest trade event to garner media coverage across all mediums, including print, online, radio and television. With outdoor living season fast approaching, Trex is well-poised for maximum exposure and continued success!