Recent insights from LCWA

More and more, consumers are looking ways to connect with brands in a personal way. They want to see and interact with the actual people who make organizations tick. Enter Facebook Live. Facebook Live broadcasts can be a great way to tap spokespersons, industry experts or influencers to reach target audiences with real-time interaction and direct connection. This can be

To raise awareness about campus and community fire and carbon monoxide (CO) safety, LCWA worked with First Alert to host the second annual Town/Gown Fire Safety Community Service Project in partnership with Campus Firewatch and the Michael H. Minger Foundation. The Town/Gown project aims to raise awareness by engaging local fire departments, universities and students. Learning fire safety by doing

We have been lucky to have Derek Baker as our LCWA intern this winter. Here, Derek outlines some of the things he has learned from the experience.  Over the last few months, I have had the opportunity to work as an intern at LCWA.  I learned valuable lessons regarding public relations and what it means to be part of a

Whether it’s excellent time management, superior organizational skills or even specific office supplies, everyone has a special trick to stand out from the crowd at work. We recently worked with our client, Boise Paper, to hold a Facebook Sweepstakes to hear more about what people had learned to help them look brilliant at the office. Utilizing the “Don’t Look Back,