Recent insights from LCWA

Is there better news to pass onto a client than that they’ve won an award? Congratulations to LCWA client, DAP, for picking up two Pro Tool Innovation Awards for new Platinum Patch exterior filler and Dynaflex Ultra exterior sealant. These two products were chosen from among 300 entries as best-in-class products in their respective categories. Crafting award submissions is a

Someone once told me you need to slow down in order to speed up. But how could that be in a workplace where multitasking is almost expected? Let me explain. Multitasking is not about piling on the work to the point of exhaustion. Rather, it is about channeling your energy in an efficient and effective manner so that you can

Meeting with media is certainly an integral component of the trade show work we do on behalf of clients – and while these face-to-face meetings are key for fostering media relationships and generating coverage, they’re not the only way to make valuable use of time on the show floor. Case in point: At the latest Remodeling Show and DeckExpo, an

The Public Relations Global Network (PRGN) announced that it has added two new locations to its global network, raising the number of its offices serving PR clients throughout the world to 56. The two new offices – in Atlanta, Georgia (U.S.) and New Delhi, India – are available to offer localized insight and support to LCWA clients. The Atlanta location