Recent insights from LCWA

Whether your client is more suited for readers of People or Professional Remodeler, there’s one place that virtually all audiences turn to for information and entertainment: YouTube. While video ad production was once reserved solely for big brands with big budgets, it is now a scalable, essential component of any integrated public relations and marketing program. Need proof? During the

Chronic sleep loss and sleep illness are big problems in America with nearly 30 million adults afflicted with sleep apnea. To help further educate the community about this growing epidemic, the LCWA healthcare PR team helped long-time client the American Academy of Sleep Medicine (AASM) create and launch two new national public service announcements (PSAs). To start, we enlisted AASM

Part of earning the trust of our clients and media contacts is providing error-free work. We pride ourselves on mastering the details, and even have a rule that any external materials must be proofed by “two sets of eyes” before they go out the door. We recently gathered our Chicago PR team together to discuss top tips for proofing to

Is there better news to pass onto a client than that they’ve won an award? Congratulations to LCWA client, DAP, for picking up two Pro Tool Innovation Awards for new Platinum Patch exterior filler and Dynaflex Ultra exterior sealant. These two products were chosen from among 300 entries as best-in-class products in their respective categories. Crafting award submissions is a