Recent insights from LCWA

We helped our client Boise Paper and its partner, the organization #forestproud, share messages about the importance of forests. The organizations joined together for a very successful Twitter chat using the hashtag #beforestproud. To help take the message far and wide, we partnered with a lifestyle blogger, Family Focus Blog, to host the chat. The blogger asked questions, while Boise

Recently, LCWA’s healthcare PR team a completed a campaign to help our client the American Academy of Sleep Medicine (AASM) promote the sleep medicine profession and emphasize sleep medicine fellowship training programs. The #ChooseSleep campaign ran during the time when doctors who have completed a medical residency were going through the fellowship matching process, with an emphasis on choosing a

While coverage in a big-name media outlet will always be a huge win, a feature story in a niche trade publication can be just as valuable – if not more so – to a client’s bottom line. Like all earned media, trade publications offer exposure and powerful third-party endorsements. Furthermore, trade outlets reach highly targeted audiences, including key decision makers

The gift of home safety will always be in style, so to help share this timely reminder with consumers LCWA’s home PR team set out to land high-profile coverage for our client, First Alert, to round out the year. As a result of our proactive pitching efforts in Canada, our team was able to secure a great opportunity with The