Recent insights from LCWA

Last week, the International Association of BusinessCommunicators (IABC) Chicago instituted the Lou Williams Research Pioneer Award and awarded the inaugural award to LCWA. In announcing the creation of the award, the organization lauded our founder, Lou Williams, ABC, APR, IABC Fellow, as a “rogue pioneer who had the audacity to advocate that the role of communication in organizations should play

This week featured several major brand makeover announcements as well as some interesting and helpful marketing tips for PR practitioners. Here are some of my favorite finds: Hello Dunkin’, goodbye Donuts – Dunkin’ Donuts made its rebrand official on Tuesday, shrinking its name to just “Dunkin.” Fun fact: the brand had been credited with popularizing the word “donut,” instead of

Even the most DIY-savvy homeowners often forget to take care of the tools that help them keep their homes clean, especially vacuums. So our home PR team worked with Filtrete to reach “handy homeowners” with creative influencer, native and display ad content for how to keep their vacuums in tip top shape by changing bags, belts and filters. Creative and

Back-to-school season is here, and although it’s been a couple years (OK, maybe a bit more than that for some of us…) since we’ve stepped foot in a classroom, there were plenty of lessons to be learned on online this week. Mad about Glad:Chicago restaurant Giant is one of the hottest tickets in town, so when it hosted an invite-only