Weighing in on WW– Weight Watchers is no more as the company has rebranded as WW. It alsois adopting a new tagline, “Wellness That Works,” as it responds to changing views on healthy lifestyles. Think it’s a good move?
Say What?!– How do you decide which brand you’ll buy when selecting a new product or service? In a new study from Jay Baer and Daniel Lemin, respondents showed that personal connections matter more than ever when getting a product recommendation, and that younger consumers are especially swayed by word-of-mouth marketing.
Under the Influence– Did you know that tweets from influencers and brands combined can increase purchase intent by a factor of more than five? This infographic via PR Daily lists 10 key strategies you should consider to help elevate influencer marketing strategies and activate these influential advocates.