September 25, 2018
Even the most DIY-savvy homeowners often forget to take care of the tools that help them keep their homes clean, especially vacuums. So our home PR team worked with Filtrete to reach “handy homeowners” with creative influencer, native and display ad content for how to keep their vacuums in tip top shape by changing bags, belts and filters.
Creative and educational storytelling was particularly important piece of the program to ensure messages resonated with consumers. A partnership with DIY influencer and home maintenance pro Cass of the popular home renovation blog Remodelaholic set the stage for engaging, educational content. She developed content for her blog and social channels highlighting 6 Common Cleaning Tasks You Probably Forgot, as well as hosted a Facebook Live event touting brand messages supported by helpful “how-to” product visuals. Her content was further amplified via targeted editorial-style native advertising. Display ads with contextual targeting also helped reach the DIY consumer.
Altogether, the combination of content supported by paid amplification drove more than 4.5 million impressions and over 7,000 engagements to help Filtrete help consumers keep their Fresh Homes Happening.