Recent insights from LCWA

From a shrinking media landscape to increasing competition for journalists’ attention, public relations professionals across the globe face many of the same challenges. However, thanks to a recent visit from Ana Julia Castilho, an account manager with our Public Relations Global Network (PRGN) partner SMARTPR, the LCWA team got an inside look at the unique environment and role of the

Here at LCWA, we are always seeking to do more for our clients, and to be ahead of industry trends. That is to say…we stay hungry. Recently, that hunger became a little more literal as LCWA food PR team members attended the Publicity Club of Chicago’s luncheon “Word Hard, Play Harder: Chicago’s Food and Lifestyle Scene.” Highlighting industry trends, influencers

Maggie McBrien recently completed her internship and will be joining LCWA as a full-time employee. I sat down with Maggie as she makes the transition from intern to assistant account executive to talk about her internship at LCWA. She had a lot to say about what she learned and shared her thoughts with me on the most important takeaways from

It’s no secret that the state of journalism has changed over the years. And as traditional news rooms evolve into multimedia companies, it seemed only fitting for the Publicity Club of Chicago to call on representatives from some of the city’s top publications to get their point of view and talk about what the future holds. LCWA attended in the