Recent insights from LCWA

Last month I had the great pleasure of working  alongside a member of the WE Agency, our Paris-based PRGN partner, on behalf of TREX. The long-time LCWA home PR client was exhibiting at the bi-annual “mondial du bâtiment” (world of building show) BATIMAT and is dedicated to expanding its reach in the French market. With their local expertise, keen knowledge of

With the holidays just around the corner, everything from store windows to streetlights are getting lit up in red and green. This week, even the news seemed particularly colorful. Check out my multicolor week in review: Out of the Blue – After losing his dog nearly two months ago, our very own Nicho Campos just picked up his furry friend

The lines between traditional forms of communication are blurring. With more tools at our disposal than ever before, industry professionals have endless ways to tell a client’s story—one of which is by dropping the consumer right in the middle of that story. Experiential marketing connects brands with consumers by facilitating direct consumer interaction. For some greater insight into activating this

This week started out with everyone still in a food coma from Thanksgiving, but continued on to be a busy news week. From a royal engagement to holiday travel woes, there was a little bit of information for every category – good and bad. An American Princess – Everyone woke up on Cyber Monday to some cheerful and welcome news