Recent insights from LCWA

LCWA client and local Chicago non-profit the Lynn Sage Foundation is raising awareness this October for breast cancer research as it celebrates the 10thanniversary of the IN GOOD TASTE Campaign. The Lynn Sage Foundation’s IN GOOD TASTE campaign brings together more than 170 of Chicago’s top restaurants and bars to raise awareness and support for local breast cancer research during

Tons of new stories, social updates and haikus were being discussed, shared and retweeted this week! Here are my favorite finds: End of Iconic Media Empire – One of the most popular hashtags this week was #RIPHefner, in honor of the Playboy founder. Hugh Hefner built his bunny-branded entertainment giant from the ground up. Even if your clients are a

LCWA is a proud partner in the National Healthy Sleep Awareness Project, along with client the American Academy of Sleep Medicine (AASM), the CDC, Sleep Research Society and others. One of the project’s goals is to increase the amount of people getting the recommended hours of sleep for their age. That was the objective behind this summer’s #MakeTime2Sleep campaign, which

We kicked off back-to-school season with an engaging social sweepstakes on behalf of our client, Boise Paper. In order to enter, we asked people to give us their best back-to-school tip. This generated a lot of insight to share with Boise Paper’s followers throughout August and September. The sweepstakes, hosted on Facebook, garnered a great response in engagement, exceeding our expectations